Dr. Amr Swid was mentioned in the article, “Microsoft Is Cool, While Apple Stock is Old School,” published by the U.S. News & World Report. The article discusses how Apple has been considered a more prestigious company over Microsoft for many years; however, recently, Microsoft has been making a comeback. Microsoft’s new CEO has been instrumental in helping change the public’s opinion of Microsoft by creating innovative technologies that are applicable to people’s everyday lives. According to the article, Apple, on the other hand, is more focused on increasing prices while reducing their own costs. In the article, when discussing Apple, Dr. Swid states, “Their innovations in past years have gained them an incredibly loyal customer base willing to buy every new Apple product, even if it’s not as innovative or creative as the iPod or iPad were when they first came out.” Will Apple’s brand continue to have the same influence as Microsoft becomes more innovative? Overall, the race between these two companies continues.

By Konstance Teleisha