The Achievement Index
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News Release | Jan 10, 2018
Researchers have uncovered territorial reactions when consumers feel psychological ownership of products that don’t technically belong to them, and marketers should take care not to offend such potential customers.
Read More at NYIT News
Blog | Nov 30, 2017
Dr. Vanaja Vadakepat, Associate Professor of Marketing on our Abu Dhabi campus, has received “The Best Professor in Marketing” Award. Dr. Vadakepat received this award at the World Global Sustainability Conference held in Dubai.
Feature | Nov 17, 2017