The Achievement Index

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New Research Reveals Consumers’ Territorial Behavior

News Release | Jan 10, 2018

Researchers have uncovered territorial reactions when consumers feel psychological ownership of products that don’t technically belong to them, and marketers should take care not to offend such potential customers.
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Student Profile: Lena Dimmer

Profile | Jan 04, 2018

Learn more about NYIT student Lena Dimmer.

Read More at the Box

Student Profile: Sheri Varghese Mathew

Profile | Dec 15, 2017

Learn more about NYIT-Vancouver student Sheri Varghese Mathew.

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"The Best Professor in Marketing" Award Given to Dr. Vanaja Vadakepat

Blog | Nov 30, 2017

Dr. Vanaja Vadakepat, Associate Professor of Marketing on our Abu Dhabi campus, has received “The Best Professor in Marketing” Award. Dr. Vadakepat received this award at the World Global Sustainability Conference held in Dubai.
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